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News > December 2016 > 2017 Set to Become Year of the ‘Micro-Adventurer’

2017 Set to Become Year of the ‘Micro-Adventurer’

An increasing number of Britons are looking to get more from their holidays than ever before. Industry trends suggest that British holidaymakers are no longer content with picking a sunny resort, unfurling their beach towels and soaking up the rays for a week, preferring to choose a holiday itinerary packed with culture and adventure.

These are the micro-adventurers, an ever-growing group of holidaymakers hungry for unique experiences across the globe, looking to use their trips away as an opportunity to explore the best the world has to offer.

emerald active

Travelling to new countries, cultures and capitals, these micro-adventurers are favouring holiday packages which transport them through multiple destinations, rather than remaining in just one for the duration. From touring medieval France to city-hopping in the heart of Europe; there are a wealth of micro-adventures available to the discerning holidaymaker.

Explore with Emerald Waterways

At Emerald Waterways, we’re not surprised in the slightest that the micro-adventure is on the rise – exploring multiple destinations as part of a single holiday experience is what we do best.

Adventures through the vineyard-rich stretches of the Douro region, journeys through the capital cities lining the Danube, or tours through the medieval towns of southern France, a river cruise can take you on some of Europe’s most rewarding experiences. At Emerald Waterways, we’re dedicated to ensuring that every guest who adventures with us is given incredible experiences every day of their journey:

  • Visit the best of Europe and unpack just once
  • Explore a new destination every day
  • Immerse yourself in local culture with EmeraldPLUS
  • Get off the beaten track with EmeraldACTIVE
  • Indulge in local specialities and fine wines

Our EmeraldPLUS excursions offer guided tours of local highlights and unique opportunities not available to the majority of holidaymakers. In Bratislava, you’ll be invited to enjoy a home-cooked afternoon tea with a local family - swap stories as you enjoy an insight into local life and sample authentic Slovakian cooking. Or, in Prague, take in traditional Czech entertainment in a charming local tavern – seeing out the evening like a real Prague native.

For our more active guests, EmeraldACTIVE excursions include a hike around the Black Forest and a guided cycle tour along the Danube. See a different side to Europe’s finest destinations with our carefully-selected choice of inclusive activities.

black forest

The Original Micro-Adventurer

The term ‘micro-adventurer’ was popularised by British author, Alastair Humphreys, who champions short and rewarding overnight adventures which are “small and achievable, for normal people with real lives”. Now more than ever, we are realising just how many beautiful regions there are to explore in Europe – and what better way to see these than on a luxury river cruise?

David Winterton, Brand Manager for Emerald Waterways agrees; “Our beautiful Star-Ships transport you along the rivers of Europe taking in up to 5 very different countries on one cruise, stopping off in culture-rich cities and scenic stretches of countryside, providing the chance to explore the very best of the continent."

A wealth of micro-adventures can be enjoyed with Emerald Waterways.

If you would like to know more about our extra-special shore excursions, please visit our EmeraldPLUS and EmeraldACTIVE pages. Alternatively, for a full selection of our river cruises, click here, or call our friendly team on 0808 301 4705.

About the author

 by Darren Birch
by Darren Birch

Darren is Emerald Waterways' Marketing Exec. He's done a lot of travelling over the years, having once worked as an air steward. Darren's favourite river cruise destination is Vienna because of the rich culture and beautiful architecture.

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